Free Dental SEO & Website Audit

Red Green Solutions runs a free 20-point SEO audit for dental practices because the fastest way to show what specialist dental SEO does is to show you your own data.

What the 20 points cover

Every point is a specific check, not a category. Each one comes back as a finding with the evidence, the impact on rankings, calls and bookings, and a fix priority.

Technical health

1. Indexing and crawl coverage. Which pages Google has indexed versus which it should have, coverage errors, and stray noindex, robots or canonical rules blocking important pages.
2. Core Web Vitals and mobile speed. LCP, INP and CLS on phones against Google's thresholds, and what is slowing your heaviest pages.
3. Site hygiene. HTTPS, redirect chains, broken pages, duplicate URLs, and whether the XML sitemap lists only live canonical pages.
4. Measurement. Whether Search Console, analytics, and call and form tracking are in place, so results can be measured at all.

On-page

5. Service page coverage. A dedicated page for each core service versus one catch-all page, and which services have no page yet.
6. Titles, headings and meta. Missing or duplicated titles, broken H1 hierarchy, and pages with high impressions but low click-through rate.
7. Internal linking and structure. URL patterns, orphan pages, and whether the pages that bring in calls and bookings get links from the rest of the site.
8. Schema markup. Organization or LocalBusiness, Service, FAQ, Review and Breadcrumb markup: present, valid and matching the page.

Search data

9. Query and page trends. Queries and pages gaining or losing impressions and clicks month over month, and when any drop started.
10. Striking-distance keywords. Queries ranking between positions 5 and 20, where small changes move a page onto page one.
11. Content gaps and cannibalization. Questions people search that the site does not answer, pages competing for the same query, and thin pages.

Google Business Profile and local

12. Profile completeness. Primary and secondary categories, services, description, hours, booking link, and whether the website link lands on the right page.
13. Profile activity. Posts and photos in the last 30 days, and whether the Q&A section is seeded and answered.
14. Reviews. Count, rating, reply rate, velocity over the last 90 days, and whether a compliant review request process exists.
15. Citations and NAP consistency. Name, address and phone identical across the major directories, plus duplicate listings.
16. Map Pack position. Where you rank across your service area for your main terms, and which three competitors outrank you and why.

Authority

17. Backlink profile. Referring domains, their quality, and any toxic links worth disavowing.
18. Competitor link gap. Domains linking to local competitors but not to you, as the shortlist for outreach.

AI search

19. AI visibility snapshot. Whether ChatGPT, Gemini, Perplexity and Google's AI features mention and recommend you for the prompts someone looking for your services would type, and whether what they say is accurate.
20. AI readiness. Whether AI crawlers can reach the site, whether the directories AI tools read carry consistent business data, and whether your FAQ and service pages are written so an answer can be lifted from them.

Points 1, 2, 6, 9, 10 and 11 draw on your own Search Console data. Without read-only access we work from public crawl and rank data instead, and the report says so. The three issues costing you the most sit on page one of the report, with the quick wins next to them.

Who it's for

• Practices stuck on page 2 or missing from the Map Pack
• Practices whose traffic dropped after an update or redesign
• Owners who want a second opinion on their current agency's work
• New practices that want to start with the right foundations

Prefer to check a few things yourself first? Try the GBP score checker or the AI visibility checker, or read what to expect from an audit report.